¡Arriba la Música Mexicana!

AT&T builds authentic connections with inspiring artists, and in 2024, we teamed up with Carín León. A Mexican artist putting his city, culture, and genre on the map. Sponsoring his Boca Chueca Tour, we were involved in building out fan experiences on-site at select tour venues, social media rollouts, BTS coverage, tour branding, signage, retail spaces and radio.