FIFA World Cup 2026: USA, México, Canada
Social Media Content with
We Are Social x adidas
A dream project from start to finish. Working alongside the talented team at We Are Social US, I helped create FIFA World Cup content for adidas US social media. From initial concepts to creative development, production, and launch, this was an opportunity to turn big ideas into relatable content for the world’s biggest sporting event.
All these content pieces are live on adidas’ Instagram as Reels and Posts. My role was more than just a Senior Copywriter; rather, a full-circle creative. I helped develop ideas and storyboards, select music and shot lists, and provided input on editing, production, and post-production. From watch parties to athlete content and jersey launches, this was a fun one.