Leagues Cup is a month-long tournament between MLS and Liga MX teams.

In 2024, I helped AT&T launch a bilingual campaign starring Paquito, a fortune-telling canary with a serious win-prediction streak. In fact, he got so famous we hired him a manager. Abelardo Campuzano. A bird with a PR team! The duo became a fan favorite across social media and live branded experiences.

SOCIAL: IG STORIES AND IN-FEED POSTS for AT&T, Abelardo Campuzon (comedia/actor talent), Brandon Vázquez (Liga MX player), Leonardo Campana (MLS player), and Benjamin Cremaschi (MLS player)

IN STADIUM EXPERIENCE:

MURAL PHOTO-OP (at select stadiums)