US Open x adidas x Thebe Magugu
Through campaign storytelling and event design we created a one-of-a-kind experience for professional Athletes at the US Open. This event not only celebrated sport but was a special contribution to South African luxury designer, Thebe Magugu. The collection features vibrant and expressive designs that celebrate community, heritage, and identity, inspired by Magugu's upbringing. Our experiential design was reflective of the designer’s own inspirations.
Agency: Happylucky
