Hispanic Heritage Month is much more than just a social post, merchandise, a logo, or an e-mail. In collaboration with adidas, we created a full set of programming and community activations spanning the entire month highlighting select individuals that uniquely illustrate what it means to be Hispanic in the states.
Deliverables: Zines, event signage, e-commerce, social media, murals, merchandise, packaging, brand messaging, and strategy
Thank you partners!
New York: Milkman, The Mujeristas Collective, Led Black
Los Angeles: Bay Davis, Danny Cielito, LAFC 3252, Liliana Ruiz, Protect Street Vendors initiative