Soccer (football) is growing in the U.S. and it’s about time we catch up with the rest of the world. For years, the U.S. Women’s National Team has provided fans from all over with world-renowned skills and team success. They are the blueprint for many little girls aspiring to accomplish the same goals. Working with the amazing team at Lovers Not Haters we created an anthem video for San Diego Wave to get fans hyped about this new NWSL team and it’s superstars. We leveraged culture and made content that was personal and relatable for the San Diego community. A team effort for a historical journey.
Deliverables: Social, OOH, Video
