Let’s be real, tapping with your iPhone is so easy it’s scary. Good scary. Carry less and spend as you go. This series of OOH ads is set up to remind people of the wide acceptance of Apple Pay and encouraging them to check out using just their iPhones. No more holding up the line and shuffling through things. This campaign went live throughout several U.S.cities/neighborhoods (pictured here is just Chicago).
Deliverables: social, e-commerce, OOH, scripts, strategy

Postcards that lived within each of the merchants store fronts that Apple Pay partnered with. From restaurants to boutiques, each merchant offered a different deal. Below are three of the most common offers.

Promoted Twitter ads ran through the Chicago area in July 2019 to alert Apple users of the deals available to them in just a tap.

Apple Pay Holiday

A fun digital campaign that moved holiday shoppers to go cashless this season and tap through their gift list.

These short videos served as promoted ads on Youtube, Snapchat, and Twitter.

Tweets for each merchant to showcase the variety of places holiday shoppers could save with Apple Pay.
(Please note that not all merchants are pictured.)

One of the three e-mails sent out to both Apple Pay users and non-users, so essentially anyone with an iPhone.

OOH in Austin, TX.